You made us part of your mornings.
Thank you for welcoming Proov into your routine.
You were here for chapter one.
Now see what's next.
From our
founder
Amy's video is coming soon
From our founder
"We envision a world where women are never told 'Sorry, we can't measure your hormones' or 'We don't know what's wrong with you.' From now on, you will always have access to your hormonal health, and finally be in control."
Amy Beckley, PhD, Founder & CEO
The future of Proov
needs women like you.
You've been part of Proov's story. Now, we're inviting you to what comes next.
You trusted us with something personal.
Your questions, your hopes, your desire to understand your body.
You helped shape what comes next.
Your stories and feedback are part of the future we're building.
An invitation to our Proov community
Be part of what comes next.
That's why our Proov community gets the first invitation to Continuous.
What is Continuous
You already know your baseline. Now watch your story unfold.
Ovulation is a vital sign. At every age, it tells you how your body is really doing. Continuous helps you read it, so you can live vibrant, healthy and confident through every stage of life.
Why ovulation matters
Every ovulation is a dose of health.
When you ovulate, your body makes estrogen, then progesterone. That monthly rhythm does far more than support a pregnancy. It's part of how your sleep, mood, bones, heart and brain are looked after, cycle after cycle.
Progesterone
Fading
Cycle 1Cycle 12
Progesterone per cycle, over time
It can change quietly.
Cycles can look regular while ovulation gets weaker. A calendar can't show that. Your hormones can.
FSH
Rising
Age 30Age 50
FSH over the years
It's an early signal for perimenopause.
Changes in ovulation often appear before periods change. Watching them helps you feel prepared, not surprised.
Ovulation
Confirmed
Year oneDecade
One dot per confirmed ovulation
It's a thread through every stage.
Trying now, trying later, recovering after birth, or planning the next decade. Ovulation runs through all of it.
The big picture
Two hormones, looking after all of you.
The same estrogen and progesterone that confirm ovulation quietly support your brain, heart, bones, skin and sleep. That is why keeping an eye on them is health care, not just fertility care.
Tap a glowing point.
See where estrogen and progesterone show up, from your brain to your bones.
Tap a glowing point.
See where estrogen and progesterone show up, from your brain to your bones.
One complete picture of your health.
01Estrogen
Brain & mood
Memory, focus and mood stability all follow the cycle.
02Progesterone
Sleep
Progesterone's calming effect supports deep, restorative sleep.
03Estrogen
Heart & metabolic
Healthy levels support cholesterol, body composition and daily energy.
04Both
Bones & joints
Estrogen and progesterone work together on bone strength.
05Estrogen
Skin & hair
Collagen production, skin glow and hair thickness.
06Both
Perimenopause
See the shift in your pattern before you feel it.
What founding members get
Founding members pay once. Everyone else pays every year.
How it works
Three simple steps.
Join the first 1,000
Be one of the first 1,000.
0+
founding members so far
1,000
founding members only
then the founding price closes
0 claimed1,000
One payment, for life. After that, memberships renew every year.
For Proov customers first
FAQ
A few good questions.
Your membership is for life, so it's there when you're ready: postpartum, the next baby, or simply knowing your cycle again.
Yes. Continuous adds to what you track today.
Continuous is built for every stage. What you can learn at each one matches what's described on the current Proov product pages.
One payment. No yearly renewal, ever.
Early 2027. We'll email you at every step.
30 days of tests (30 multi-hormone strips plus FSH tests) and an upgraded collection cup.
No. It's a simple at-home urine test. It adds to blood tests, it doesn't replace them.
Continuous sits alongside your blood work (Function or any lab) and your wearable data, so your hormone pattern is read next to the rest of your health data.
You will go through menopause. Continuous helps you see the earliest signs so you're prepared and can act early, and going through it does not have to suck.
No. The annual membership includes 30 days of daily hormone testing. It does not mean 365 days of testing, continuous sensing, or real-time hormone monitoring. And how often you use those days is up to you: some members test monthly, others once a year. If you want to test more, your membership includes additional 30-day testing kits for only $99, for life.
Membership includes access to clinical care, but visits with providers will be billed separately. Medical treatments will include fertility treatments, longevity treatments, ovarian optimization treatments, and hormone replacement.
Hormones change across the cycle, and a result depends in part on when it was taken. Daily measurements add information about changes and timing. A single test can still be clinically useful; it simply does not show the surrounding 30-day pattern.
The 30-day program uses daily urine testing for FSH, LH, E1G, and PdG. E1G and PdG are urinary metabolites of estrogen and progesterone.
Annual blood work is a snapshot; Continuous shows how your hormones change day to day across a 30-day cycle. The two work together: blood tests give the broad picture, Continuous adds the pattern in between.
Proov's goal is to help you optimize your hormones and support overall cycle health. We can also connect you with medical care if and when that is the right step for you.
No. It's for tracking and talking with your care provider.
Stay in the loop
Not a Proov customer yet?
Continuous opens to everyone in early 2027. Leave your email and you'll hear first.